Instructions
- 1 Think of the area of wedding rentals you want to begin with. I actually had a friend who rented his classic car to brides and grooms for the evening. Backdrops, garden arches, trifold room dividers, and table cloths with various center pieces is a great beginning. Other areas you can diversify into are plates and place settings, chocolate fountains, punch bowls, wedding dress rentals even rental of outdoor canopy tents.
2 Contact a few wedding rental businesses in your area to see what services they offer and what they charge. Some items will rent for about 5% of the cost like a nice wedding backdrop. Other items like glass plates can be purchased in bulk for close to what they rent for each time. My friend who has a wedding rental business bought several hundred nice glass dinner plates for $1.10 each. He rents them for $1.25 each including washing them after. Two wedding rentals for large dinners paid for every plate he bought. Research your competition. If you can not find any competitors in your area it is probably a good place to do start wedding rentals. If you have lots of competitors seek out a niche that is not well serviced. Every area has couples getting married. It is a good full time or part time business opportunity. In Wyoming I attended a wedding where they had rented 25 hay bales at $1.00 each from a local rancher to decorate a cowboy wedding.
3 Register in your city and or state as a business so you can buy wedding rental items wholesale and free from state sales tax. Buy the wedding items and begin getting the word out to all you know. Bridal trade shows are a great place when you get a bit larger. Local college campus newspapers near the end or school or before Christmas break are a good place and time to advertise locally. Find related small businesses and trade client leads. You may work out a two way referral payment for related small businesses. Some of these are catering services, wedding photographers, wedding cake bakers, local jewelers, wedding dress makers, tuxedo rental businesses, wedding invitations printers and so on. Any business targeting the same brides and grooms you are but not directly competitive is a great candidate for a strategic marketing alliance that will benefit you both.
4 Think storage and transportation of large items like backdrops. A small enclosed trailer is a good investment. You may want to rent a storage unit so the wedding business is not overtaking your house and garage.
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